How to get traffic has been a major challenge for many newbies who are just stepping into the foray of web real estates and content marketers who are new in the game, but all that could change
if you will take baby steps to achieve good results on your website without spending too much on your site.
This post is not going to be some 100 line words, you can be very sure of one thing, you need to bookmark this page and come back to it if you can’t digest all the content in one fell swoop.
Been a programmer over the years, I have built several mini search engines both for searching for records using certain table keys and field constraints for checking and ordering results in a manner that I can easily get
the result you are looking for faster and by so doing, what I do next is to click on that to see what lies under the hood.
I realized that if our common web-hosted database engines can function like this, then they are just a mini-replica of what happens on the google search engine, you see, people will always key in certain words
into the search engine, fortunately, Google has a very massive real estate of servers and bots that run these parallel operations at a very efficient speed almost without giving you an idea what
transpires but all you see is the results of your search in the SERPs (Search Engine Result Pages).
Why am I going this route? I am coming down to keywords, why keywords? Keywords are the very essence of Search Engine Optimization, but why do we optimize for the search engine to ‘pick us’ up?
In order to appear in relevant search results. That seems most logical, however, you need to optimize your contents to make it readable for humans first and then the search engine, and that is how to stay longer in the game and never experience the hammers of algorithm updates that happens almost without notice from the big ‘G’.
So, in this post, I am going to take you through the importance of keywords so you can see it in a different light from a programmer’s perspective, and be able to apply same to your online marketing works.
How to get traffic has 3 different components – Your Keywords, What people are searching for, and the underlying search engine and how it processes your prospective customer’s requests.
Search engines filter results based on what your searchers are looking for, and what seems to be the closest match with the highest authority on the subject matter comes up first.
This is why the concept of domain authority is very important, and you have some domain authority faster in a micro-niche/more niche-y content based repositories rather than being a jack of all trades.
Results are paged based on your search engine settings, for instance on the google search engine, you could set how many results you want to see per page, but not all users of the search engine do that,
so your content having the slightest chance of showing up on the SERPs is limited on that as well, but not to worry, there is a way around it but if you can get these three things in place and you can be effective with them, you will attract good traffic to your website.
There are two major types of traffic – Organic and non-organic traffic.
Organic traffic is one that you get to your website through search engines when people search for certain things on the google search engine for instance, and your articles/journals show up on the search results,
the results are always paginated, so you see, most searchers will never go to the second page of the search results because they usually find what they are looking for on the first page of the search result.
So your target is always the first page of the search results. With that said, organic traffic is always the best but it may not be enough for what you want to achieve thus the reason why you need to
use other media to achieve your aims thus the reason why you need social media to get your desired amount of traffic.
Organic traffic accounts for about 35% of all traffic that goes to many websites that ranks well on the SERPs while social media accounts for about 45%, and media buys accounts for the rest.
Organic traffic can be slow, but it can serve you in the long run.
Non-organic traffic, on the other hand, is one that comes from other media apart from search engines, non-organic traffic can be expensive to get but they give you what you want in good time, but may have to keep doing it repeatedly to achieve good results.
So which of these two do you want to go for?
This post is going to be dealing with non-organic traffic as well as how you can leverage on keywords to get the best results of the two ‘worlds’.
Keywords are the very essence of SEO, without them, their is no SEO!
Keywords are categorized into 3 types – head keywords, body keywords, and tail keywords.
Head keywords/Primary keywords are those 1/2-word keywords like ‘online shopping’, ‘retail marketing’, ‘online SEO’, they do not always have buyer’s intent in them, they are just neutral words that are
very hard to rank for on search engines. By buyer intent, I mean, a resolution of what your prospective buyers may want to do online/buy online that leads them to search for such information.
head keywords don’t have so much direction as to what searchers are looking for, they are hard to rank for as most big advertisers always have them en-mass in their arsenal to bid for, they occupy a larger percentage of
keywords that are expensive in terms of Cost Per Click (CPC).
These are usually 3-word keywords, they can also be termed as secondary keywords, they are less competitive than head keywords, but hard to rank for, for if you do not have a good domain authority in your chosen niche. These keywords only reveal partial buyer’s intent. Keywords such as
‘vegan diet recipes’, ‘basket free throws’ etc. Looking at these two examples, in the first one, the searcher is actually looking for vegan diet recipes, this reveals what your prospective customer might be looking for
but that is all that it reveals, you do not know what they actually want it for, or what they intend to do with it; and that leads us to our last but not the least type of keywords.
This can also be termed as long-tail keywords, they are usually 4-6-word keywords, and they account for more than 80% of what people use to search online, they are easy to rank for if you could find them and use them appropriately in your contents.
They account for the majority of web traffic to niche blogs and niche/micro-niche websites because they give targeted traffic to such web estates.
Examples of such is ‘how to prepare vegan diets’, ‘how to get traffic through Pinterest‘, ‘schools that offer biology in Alberta Canada’, if you survey these keywords carefully, you will see that, most web contents don’t rank for them because they can be hard to build content around,
they are succinct and straight to the point, they reveal searchers/buyer’s intent and can be easily ranked for if you find them and place them appropriately in your contents.
“If you write contents based on keywords no one is searching for, you already wasted your time!”
Here are 15 things you need to get in place if you are going to get the utmost value out of your traffic:
1. Locate your niche
Niche and micro-niche oriented contents have been reported to rank the highest in search engine reason being that they give your content enough reason to be featured in the SERPs easily than when your content is lost in the crowd. Your niche is what defines what you are good at, how profitable it is, and how well you can write contents around it to give your web presence a meaning.
Their are main niches such as:
Sub-niches are main subsets of the main niches stated above
–Diets and types etc
–Singles relationships and counseling
–Marriage relationships and counseling
–Single moms dating
–single fathers dating etc.
–Online and digital marketing
–Sales Funnel and optimizations
With all these sub-niches defined above, I’m sure you can see through the thick and thin of niches and different sub-niches?
Micro niches are those with a special alignment to a single sub-niche, they are narrow and more focused on a topic, and they are usually successful because they offer the best values compared to multi-variate niche content-based.
Examples of micro-niches are the following:
Keyword research and traffic ( categorized >> Digital marketing >> SEO), Vegan recipes (Categorized >> Recipes >> Foods), Dogs and cat leaches (Categorized >> Pet accessories >> Pets )
These are micro-niche ideas but not limited to this as there are more than 2000 micro-niche ideas, and I’m sure you can find your footing.
So how do you discover your micro-niche? Ask yourself, what are you good at? Well, you can always build content around so many things as you wish or you could be multi-talented, but you will always major on one thing and every other will be minors.
you can as well develop your minors to be majors if you are very multi-talented and have lots of free time on your schedule.
2. After locating your micro-niche, what questions do you think people that have such problems you want to solve may ask?
Keywords that takes the form of questions ranks well in the same category as what quora.com could rank for. Try it!
For instance, you are a pet product seller, what kinds of pet products do you sell? Leaches, scoop bags, pet tags, pet collars? You could develop questions like what are the best dog scoop bags?
Now that is a keyword for you, once you can identify this as a question your customers may likely want to ask, you can make this into a keyword, and mind you, this is a long-tail keyword, refer to our discussion on tail (long-tail) keywords.
3. Research the statistics on your keyword and see if they fit into what you can spend your time on.
Yes, research. Are you surprised? Not every keyword is suitable for your users, not every keyword can you rank for, so you had better go for those you can easily work with, and that guarantees your better results with your style of content development.
There are various tools you can use to research keywords, there are both free and premium tools. If you are just starting out and you don’t really have a big budget for keyword research tools,
you can make use of the following – KWfinder.com, Google Keyword Planner, google trends; they all have their limits but they can as well offer you lots of values.
If you really want to step up your game, you could try tools like SEMRush, Long-tail Pro, Premium kwfinder.com.
How do you know what statistics to look out for in your keyword research?
a. Keyword ranking difficulty
c. Search volume
d. Your competitors
All these data have various implications but to give you a formula you can stick with and to get the best quick result out of your keyword research, look out for the following statistics:
a. Keyword ranking difficulty (35-39%) It is easy to rank for keywords with this ranking difficulty, I usually classify them as low-hanging keywords
b. Trend – Rising/Improving/ (your keyword trend must be rising over time and not going down over the last 3 months)
c. Monthly Search volume (between 400-1000) (if you could rank on the first page of the SERPs, considering a very low CTR of about 10-30% (click through rate), you can at least have about 40 – 600 page-views on your content
if you optimize them carefully and appropriately.
d. Competitors (Look out for big names in your niche like webmd.com, healthline.com if you are a health content marketer), if you 5 or 6 of them on the first page, try to avoid such keywords but if you have
carefully selected keywords that reveal buyer’s intent and solve a problem and more micro-niche-y, chances are that you can be lucky.
e. CPC – 1.9 – $10
4. Once you get the perfect keyword for your content, build your content
When building your content, it is usually good to have your keywords placed and optimized carefully at certain parts of your content for search engines to easily pull up your content as one
fitting for one your prospective customers or visitors are looking for.
Place your keywords appropriately in your URL, for example, and easy reference, for instance, ‘what are the best dog scoop bags?’ if you look at this keyword you will see that you can’t optimize your content around this keyword except you want to take some parts of the sentence out. Let’s do some analysis here.
Your primary keyword – best dog scoop bags
Secondary keyword & Long-tail keywords – What are best dog scoop bags?
Let your secondary keyword feature in your URL e.g. yourdomain.com/what-are-best-scoop-bags.
Your content title – What are best dog scoop bags? What are the best dog scoop bags?
Your first H1 tag should have your secondary keyword – What are best dog scoop bags?
Your first paragraph should contain your primary keyword – best scoop bags every alternate paragraph should focus on scoop bags and what defines the <b>best scoop bags</b> and finally, what are the best scoop bags should be defined as appropriate with your list of what you think they are.
This could be applied to any micro-niche as appropriate.
5. Use your secondary keyword (What are best dog scoop bags?) in your image title tags
6. Use the right images for your contents. You could get search traffic from images fasters sometimes than you could with your SERPs position. You may appear on page 2 of the SERPs which may limit your chances of having good Click Through Rates on your content but your images can be catchy enough to attract attention by searchers that your images resonate with.
7. Build each of those “best scoop bags” as separate links to separate contents that define that “bag” in details.
This is termed as internal linking. It is one of the main tenets of Search Engine Optimization.
By so doing, you can easily get good content ideas that will help you to scale faster.
8. Share your content on social media (Pinterest, Facebook, Instagram, Tumblr, and Twitter).
For your content to get the best exposure, you need to get them initially to those who are interested in them, and where is the best place to find them if not on the social media.
Facebook, Instagram, and Pinterest have been touted as some of the best social media where you could get massive traffic to your content. Read this to find out how to use Pinterest to your maximum advantage, and you will be glad you did.
If you can run Facebook ads very well, work re-targeting and custom audiences, you can be sure of steady bouts of traffic over time. One of the best ways to get massive traffic to your web content through Facebook without spending much is by utilizing facebook page, post engagements, and page likes. These powerful combinations can scale to thousands of page views down the road if done well and according to laid down principles.
Instagram on the hand is good for contents that leverage images mostly. You can also buy shout-outs from influencers or those who have large follower-base on Instagram, shout-outs to a follower-base of 100,000 for an ad could cost about 10$ per time,
a CTR of 5% will give you about 5,000 page views, and 10% CTR of 5,000 could give you give some decent earnings if you run ads either impression-based (CPM) ads or pay per click (PPC) ads.
For your Pinterest campaigns to be successful, you need a business Pinterest account and large group boards, we shall be looking at that next.
9. Specifically, build a facebook fan page for your micro-niche.
Fan pages, when done properly and in a niche-y way, can give you a decent number of followers over a period of time. if you maintain your posting frequency – twice a day for a week, once a day for another week, twice daily over the weekends, you will not only keep your fans engaged, but will be secretly telling them you care about them. Return traffic could mean a lot for your business you know.
10. With all these in mind, you will be sending both organic and non-organic traffic to your site. One is a for a long-term plan (Organic), and the other is short-term (Non-organic or social media traffic).